Only 71% of businesses had a website in 2021, while almost 100% of the consumers search for products and services online. Do you have a well executed website? A website not only helps businesses promote and sell their products and services, but it also allows you distinguish yourself from your competitors, especially for consumers who rely heavily on the internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility and standing out in crowded marketplaces.
Having a website can help a consumer find your business. Consumers are constantly searching on computers, tablets, and smart phones, and a website enables them to find your company and learn about your business and what it offers at anytime and anyplace.
While most consumers today utilize social media, there are still heavy restrictions on those platforms in terms of design, process and technology. A website can help you increase flexibility, control, branding and credibility.
Ongoing business success oftentimes rests on your company’s ability to bring in new clients, and with a website you’re able to reach more people locally or outside of your region while paying less for the exposure – and you can even measure the results. It’s also not about gaining new customers; you can use a website to better serve existing customers too. The ability to update business information 24×7 on the internet improves customer communication while freeing up time to focus on other business priorities.
Most businesses aim to expand in the market and reach out to new customers, and while face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to ‘pass your card out’ to thousands online.
Most consumers today use the internet for research before making purchases, because those customers want to be informed about their purchasing decisions – what they buy and from whom they buy. Without a website, or website that’s not optimized, you risk losing customers to businesses already taking advantage of the online marketplace.
How long has it been since you last updated your website? Content no longer relevant? Design a bit outdated? Or maybe you need a brand new site? Contact us today for a no-obligation free assessment! We partner with some of the best local and nationwide hosting organizations to deliver you SEO optimized and content rich websites based on WordPress.